Trump meets AI executives, pushes voluntary safeguards and a rebrand

President Trump met with leading artificial-intelligence executives at the White House and asked the industry to adopt voluntary safeguards while he promoted a rebrand of the technology as "super intelligence."

The session produced public commitments on testing and transparency from several major labs and cloud providers. It stopped short of new binding regulation.

The meeting

Attendees included executives from the largest model developers and infrastructure companies. Seating and speaking order were closely watched as indicators of which firms currently have the administration's ear.

Trump told the group he does not intend to stifle growth and that the United States must stay ahead of China in advanced computing and model capability.

Voluntary commitments

Companies agreed to expand pre-deployment testing for certain high-capability systems and to share more information with the government about serious safety incidents. The commitments build on earlier voluntary frameworks that some firms had already joined.

Critics said voluntary measures lack enforcement and that the industry has repeatedly under-delivered on similar promises. Supporters argued that flexible guidelines can move faster than legislation.

The rebrand

Trump has repeatedly preferred the phrase "super intelligence" over "artificial intelligence." An executive order and several White House materials this month used the preferred term, and the president urged companies to adopt it in public communications.

Whether the rebrand sticks outside official channels remains to be seen; most technical and academic literature continues to use established terminology.